• Editor

Defining EX at Mynt: A Case Study



Employee Experience (EX) is right at the top of the global business agenda for the simple reason that it is delivering stunning results for brands worldwide. All business functions are getting their chance to craft and architect exceptional experiences that support people to be at their very best in work and life. When we talk about EX, we’re talking about every experience and interaction an employee has with a business. Everything. This is a broad and strategic approach that is challenging every support function, including HR, to take a stand on what really matters to a brand and ensure the EX reflects that.


EX represents a bold new future for the world of work, yet in my research, I’ve found that EX is not even about employees. It’s about humans. More specifically, it’s about how companies are co-creating a human-centred and holistic experience, from pre-hire to retire, with their people that enables positive outcomes. This is a new lens and a business philosophy that is proving in practice that companies and humans can flourish together.  As a result, HR has entered a major transition period. Often caught between employees and management, HR is now navigating the complexities and challenges that an EX mindset and mandate brings. A timely example that brings this all together and demonstrates how powerful an EX approach can be comes from Mynt, a company that I documented in my new book, Employee Experience.


Mynt, a fintech company, and its 620 employees have demonstrated the value an EX approach can bring to a new business in its hyper-growth stage. Based in the Philippines, the company was founded in 2015 to address the gap between people and financial inclusion in the country through mobile financial services, recognizing a big opportunity. According to the 2017 Financial Inclusion Survey conducted by the Bangko Sentral ng Pilipinas (BSP) (Bangko Sentral ng Pilipinas, 2017):> 66 per cent of