• Monir Azzouzi

Digital Transformation through HR & Employee Experience

Updated: Mar 5, 2020


Disrupt, or be disrupted. The clear message investors and boards are sending corporate leaders. The question is, how can HR play a role in helping businesses become digital and agile? Patrick Doyle, CEO of Domino’s, went out and claimed: “We are as much a tech company as we are a Pizza company” during a CEO Summit in Detroit back in 2016, and rightly so. That mindset clearly paid off. Since 2010, when Doyle took over Domino’s, stock prices increased by more than 2,400%. That’s more than both Apple and Amazon’s increase during the same period, combined.


What is a digital company?


The question is, what does it mean to be a digital company. Yes, technology is part of the equation. That’s a given. What’s generally not being emphasized on is all the “soft” parts such as culture, values, purpose, organizational structure and way of working. How the leaders lead their people and how competitors can be your partners in some aspects and vendors becoming an integrated part of your business. There’s already a great amount of focus on customer experience, but to create a great customer experience, employee experience must follow suit.